G2 Vendor Directory

Facebook for Business

by Meta Platforms, Inc

1,457

Reviews

4.2

Star rating

#3

Rank in Creative Management Platforms

Pros and cons

Pros

  • Ease of Use
  • Audience Targeting
  • Advertising Management
  • Features
  • Audience Reach
  • Campaign Management

Cons

  • Ad Issues
  • Poor Customer Support
  • Ad Management Issues
  • Poor Interface Design
  • Limited Features
  • Poor Usability

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Facebook for Business.

Page views and citations · Facebook for Business

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Facebook for Business.

Key stats

-95.5%

46

Small Business

10

Adoption by company size

SegmentShare of reviews
Small Business66.5%
Mid-Market25.7%
Enterprise7.8%

Quarterly history

QuarterReviewsStar rating
2024 Q494.3
2025 Q144.5
2025 Q294.6
2025 Q373.9
2025 Q4144.4
2026 Q1184.2
2026 Q2223.8
2026 Q314.5

Satisfaction ratings

Ease of Use8.4
Ease of Setup8.4
Quality of Support7.0
Meets Requirements8.8

What reviewers say

Easy-to-Use Hub for Managing Multiple FB Pages

4.5

“I like it because it’s very easy to use, and it makes managing multiple FB Pages simple. As a new content creator on Facebook, I’ve created several pages, and I manage them through Facebook Business. It offers a lot of helpful features, such as granting access to other trusted”

Cyber Security Consultant

Strong Targeting and High ROI with Smooth Meta Integrations

4.0

“Facebook for Business provides strong audience targeting, an easy-to-use user interface, and smooth integration with Instagram and other Meta products. When campaigns are optimized, the platform offers high ROI and strong performance for lead generation and brand exposure. AI-dri”

Social Media Manager

Managing Multiple Social Accounts Has Never Been Easier

5.0

“What I like best about it is how easy it is to manage posts, messaging, and engagement all in one place. It makes running multiple accounts way more organized, and the scheduling and analytics tools help a lot with social media management and tracking performance.”

Social Media Marketing Specialist