G2 Vendor Directory

Insider One

#1 in E-Commerce Personalization

Global

1

Products on G2

1,432

Total reviews

4.7

Avg. star rating

  • Insider One ranks #1 in E-Commerce Personalization.
  • Reviews across Insider One's portfolio declined 64.5% quarter-over-quarter.
  • Insider One's 1 product span 13 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 45.7%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Insider One's products.

Page views and citations · Insider One

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Losing to

Based on reviewers of other products who said they switched from Insider One.

Key stats

-64.5%

#1

13

Mid-Market

2012

1,881

Global

Adoption by company size

SegmentShare of reviews
Small Business27.9%
Mid-Market45.7%
Enterprise26.4%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4374.8
2025 Q1394.7
2025 Q2584.7
2025 Q3414.7
2025 Q4584.9
2026 Q1664.7
2026 Q2624.6
2026 Q3224.4