G2 Vendor Directory

Adobe

#1 in SEO Tools

San Jose, CA

71

Products on G2

62.7K

Total reviews

4.5

Avg. star rating

  • Semrush ranks #1 in SEO Tools.
  • Reviews across Adobe's portfolio declined 77.9% quarter-over-quarter.
  • Adobe's 71 products span 137 categories on G2.
  • Small Business is the largest segment among reviewers, at 54.8%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Adobe's products.

Page views and citations · Adobe

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Microsoft

217 switched
2

Ahrefs

145 switched
3

Canva

102 switched
4

Google

97 switched
5

Moz

83 switched

Losing to

Based on reviewers of other products who said they switched from Adobe.

1

Foxit

1,179 switched
2

Canva

513 switched
3

Wondershare

295 switched
4

Sketch B.V.

222 switched
5

Figma

201 switched

Key stats

-77.9%

#1

137

Small Business

1982

42,975

San Jose, CA

$6.9M

Adoption by company size

SegmentShare of reviews
Small Business54.8%
Mid-Market27.5%
Enterprise17.8%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q43754.5
2025 Q17444.4
2025 Q25114.4
2025 Q39064.5
2025 Q42,3064.5
2026 Q11,1804.4
2026 Q22,7874.4
2026 Q36164.3