G2 Vendor Directory

Hook

#6 in Proactive Customer Retention

London, England

1

Products on G2

53

Total reviews

4.7

Avg. star rating

  • Hook ranks #6 in Proactive Customer Retention.
  • Reviews across Hook's portfolio declined 100.0% quarter-over-quarter.
  • Hook's 1 product span 4 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 84.9%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Hook's products.

Page views and citations · Hook

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

ChurnZero

5 switched
2

Planhat

3 switched
3

Totango

2 switched

Losing to

Based on reviewers of other products who said they switched from Hook.

1

Totango

1 switched

Key stats

-100.0%

#6

4

Mid-Market

2020

80

London, England

Adoption by company size

SegmentShare of reviews
Small Business3.8%
Mid-Market84.9%
Enterprise11.3%

Quarterly history

QuarterTotal reviewsAvg. rating
2025 Q2104.5
2026 Q124.8
2026 Q234.7