G2 Vendor Directory

Google Analytics for G Suite

by Google

122

Reviews

4.5

Star rating

#2

Rank in Google Workspace for Marketing

Pros and cons

Pros

  • Digital Marketing
  • Integrations
  • Insights
  • Ease of Use
  • Flexibility
  • Useful

Cons

  • Data Management Issues
  • Data Inaccuracy

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Google Analytics for G Suite.

Page views and citations · Google Analytics for G Suite

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Google Analytics for G Suite.

Key stats

-50.0%

66

Small Business

1

Adoption by company size

SegmentShare of reviews
Small Business54.9%
Mid-Market36.1%
Enterprise9.0%

Quarterly history

QuarterReviewsStar rating
2025 Q314.0
2025 Q424.5
2026 Q114.0
2026 Q224.5
2026 Q315.0

Satisfaction ratings

Ease of Use8.3
Ease of Setup8.7
Quality of Support8.4
Meets Requirements9.0

What reviewers say

Helpful Reports That Make Website Data Easy to Understand

4.5

“I like that it makes it easier to understand website data and see useful information in one place. The reports are helpful for checking traffic and understanding how people are using the site.”

Student

Detailed, Easy-to-Read Insights That Power Better Marketing Decisions

5.0

“I like how Google Analytics provides detailed insights into website traffic, user behavior, and conversions. The reports are easy to understand and help me make data-driven decisions to improve website performance and marketing campaigns.”

Digital Marketer

Clear Real-Time Insights with Seamless Google Tool Integration

5.0

“What I like best about Google Analytics for G Suite is its ability to provide clear, real-time insights into user activity and engagement. It makes it easier to track performance, understand trends, and make data-driven decisions efficiently. I also appreciate its user-friendly d”

Technical Writer