EmailOctopus
Reviews
Star rating
Rank in Email Marketing
Pros and cons
Pros
- Ease of Use
- Templates Availability
- Simple
- Affordable
- Easy Setup
- Free Plans
Cons
- Limited Features
- Tool Limitations
- Limited Customization
- Data Management
- Expensive
- Campaign Issues
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 62.8% |
| Mid-Market | 23.3% |
| Enterprise | 14.0% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q2 | 1 | 5.0 |
| 2025 Q3 | 1 | 5.0 |
| 2025 Q4 | 3 | 4.0 |
| 2026 Q1 | 2 | 5.0 |
| 2026 Q2 | 7 | 4.7 |
Satisfaction ratings
What reviewers say
Affordable Email Automation for Beginners
“I like how EmailOctopus's free version has a LARGE subscriber amount, and they have lower cost tiers which are great for someone who is a startup or looking for just the basics. It was helpful as I was starting out, teaching me the basics and really preparing me for a bigger plat”
Affordable and Efficient Email Marketing with Smart Automation
“I like that EmailOctopus solved the high subscription costs for me. I appreciate its fair system, particularly the honest free tier. I also value the automation features, which make it easy with instant establishment and the drip campaign.”
Professional and Perfectly Created Email Campaigns for Small Business Highly Recommended.
“Ease of use, professional touch, fabulous for small business.”