CoAd Pay
98
Reviews
4.2
Star rating
#28
Rank in HCM Software
Pros and cons
Pros
- Customer Support
- Helpful
- Ease of Use
- Payroll
- Payroll Management
- Payroll Ease
Cons
- Poor Customer Support
- Missing Features
- Poor Support Services
- Tax Issues
- Limited Features
- Employee Management
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
—
49
Small Business
7
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 63.9% |
| Mid-Market | 33.0% |
| Enterprise | 3.1% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 1 | 0.0 |
| 2025 Q1 | 4 | 4.9 |
| 2025 Q2 | 3 | 3.8 |
| 2025 Q3 | 4 | 4.9 |
| 2025 Q4 | 1 | 5.0 |
| 2026 Q1 | 12 | 4.3 |
Satisfaction ratings
Ease of Use8.5
Ease of Setup8.0
Quality of Support7.8
Meets Requirements8.6
What reviewers say
Fast Responses and Expert Support from the Team
5.0
“speed of response and expertise of account executives and customer reps”
Effortless Payroll Management with User-Friendly Interface
4.0
“I like PrimePay's interface; it is quite easy to use. I also appreciate that it calculates payroll by itself, which helps me pay the employees. Generally, their support is helpful and nice.”
Makes Employee Departures Compliance Easy and Stress-Free
5.0
“Not having to remember or guess what proper compliance is needed when an employee departs from your business.”