G2 Vendor Directory

Backstory

#10 in Customer Revenue Optimization

N/A

1

Products on G2

630

Total reviews

4.5

Avg. star rating

Backstory ranks #10 in Customer Revenue Optimization.
Reviews across Backstory's portfolio declined 100.0% quarter-over-quarter.
Backstory's 1 product span 9 categories on G2.
Enterprise is the largest segment among reviewers, at 54.4%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Backstory's products.

Page views and citations · Backstory

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Scratchpad

Salesforce

ZoomInfo

Cirrus Insight

HubSpot

Losing to

Based on reviewers of other products who said they switched from Backstory.

PageUp

Aviso, Inc.

Ocean.io

SAP

Pocus

Key stats

-100.0%

#10

9

Enterprise

2016

99

N/A

Adoption by company size

Segment	Share of reviews
Small Business	10.7%
Mid-Market	35.0%
Enterprise	54.4%

Quarterly history

Quarter	Total reviews	Avg. rating
2025 Q1	1	4.5
2026 Q1	3	4.8
2026 Q2	1	4.0