G2 Vendor Directory

Appier AIRIS (formerly Woopra)

by Appier

207

Reviews

4.4

Star rating

#22

Rank in Subscription Analytics

Pros and cons

Pros

  • Insights
  • Ease of Use
  • Features
  • Analytics
  • Insights Generation
  • Helpful

Cons

  • Limitations
  • Steep Learning Curve
  • Complexity
  • Learning Curve
  • Complex Setup
  • Difficult Setup

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Appier AIRIS (formerly Woopra).

Page views and citations · Appier AIRIS (formerly Woopra)

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Appier AIRIS (formerly Woopra).

Key stats

—

64

Small Business

9

Adoption by company size

SegmentShare of reviews
Small Business52.9%
Mid-Market34.0%
Enterprise13.1%

Quarterly history

QuarterReviewsStar rating
2024 Q414.5
2025 Q414.0

Satisfaction ratings

Ease of Use8.9
Ease of Setup8.9
Quality of Support8.8
Meets Requirements9.1

What reviewers say

Excellent customer support and easy to use

4.0

“1. Intuitive to use, with rich analytical features 2. Continuously optimized functions, such as integration with AIQUA Segment 3. Customer Success and Engineering teams provide support and solutions based on customer needs”

Marketing Specialist

Very powerful analysis platform

5.0

“AIRIS has plenty of anlysis functions and yet still user friendly. It can hugely assist the marketing of our product.”

Tech Lead

Appier AIRIS User Feedback

5.0

“Appier AIRIS offers a diverse range of report types. By analyzing various events collected from the website, it provides insights into user journeys and identifies actionable and applicable business models.”

Marketing Planning Director