Appier

#22 in Subscription Analytics

Taipei, Taiwan

Products on G2

230

Total reviews

4.5

Avg. star rating

Appier AIRIS (formerly Woopra) ranks #22 in Subscription Analytics.
Appier's 2 products span 13 categories on G2.
Small Business is the largest segment among reviewers, at 51.1%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Appier's products.

Page views and citations · Appier

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Cisco

Google

Contentsquare

Splunk

Mixpanel

Losing to

Based on reviewers of other products who said they switched from Appier.

Amplitude

Braze

PostHog

CleverTap

Pendo.io

Key stats

—

#22

Small Business

2012

862

Taipei, Taiwan

Adoption by company size

Segment	Share of reviews
Small Business	51.1%
Mid-Market	36.7%
Enterprise	12.2%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	1	4.5
2025 Q4	1	4.0
2026 Q3	1	4.5

About Appier

Appier is a technology company that specializes in artificial intelligence and data analytics. Founded in 2012, Appier offers a suite of AI-driven marketing solutions designed to help businesses optimize their customer engagement and improve marketing performance. Their platform provides tools for predictive analytics, audience targeting, and cross-channel marketing, enabling companies to make data-driven decisions. Appier serves a diverse range of industries, helping brands effectively connect with their audiences across various digital touchpoints. For more information, visit their website at [appier.com](https://www.appier.com).