Similarweb Search Intelligence
Reviews
Star rating
Rank in Digital Advertising Intelligence
Pros and cons
Pros
- Competitor Analysis
- Ease of Use
- Traffic Analysis
- Insights
- Features
- Keyword Research
Cons
- Data Inaccuracy
- Limited Features
- Inaccurate Data
- Expensive
- Inaccuracy
- Limited Insights
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 25.9% |
| Mid-Market | 45.4% |
| Enterprise | 28.7% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 3 | 4.5 |
| 2025 Q1 | 2 | 4.8 |
| 2026 Q2 | 17 | 4.4 |
Satisfaction ratings
What reviewers say
Helps me prep for calls faster
“This tool is sweet. I use Similarweb Search Intelligence pretty heavily for prospecting and competitive research before my demos. It’s super helpful for quickly understanding where a brand’s traffic is coming from, what channels they lean on most, and how they stack up against co”
Strong Global Coverage and Rich Metrics for Competitor Comparison
“Strong global data coverage and a broad range of metrics to compare competitors.”
Clear, Data-Backed Competitive Insights for Keyword Discovery and Gap Analysis
“Similarweb gives a really clear, data-backed view of what’s happening: which keywords are driving traffic, how competitors are positioning themselves, and how things are shifting over time with respect to latest trends. We use it a lot for keyword discovery, gap analysis, and spo”