G2 Vendor Directory

Customer Advocacy

54

Products

13K

Total reviews

4.5

Avg. rating

Birdeye by Birdeye leads the Customer Advocacy category with a 4.7 rating from 4,288 reviews. BON Loyalty has the strongest momentum in the category, up -100.0% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Customer Advocacy.

LLM citations · Customer Advocacy

Source: G2 review data

Key stats

Birdeye

BON Loyalty

Small Business

Category trends

How the Customer Advocacy market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Birdeye733 2
Influitive367 3
NiceJob189 4
Referral Factory171 5
Okendo117
Which products climbed the Grid most?
1
Okendo23 2
UserEvidence12 3
Friendbuy9 4
BON Loyalty7 5
Peerbound4
Which products are reviewers switching to?
1
Okendo80 2
Base16 3
Smile.io14 4
impact.com10 5
BON Loyalty8
Which products do enterprises choose?
1
Influitive145 2
Birdeye131 3
ReferenceEdge38 4
Base33 5
Buyapowa24
Which products do mid-market buyers choose?
1
Birdeye293 2
Influitive189 3
impact.com38 4
Mention Me34 5
Friendbuy31
Which products do small businesses choose?
1
Birdeye303 2
NiceJob170 3
Referral Factory133 4
ReferralCandy97 5
Smile.io96

Fastest growing

Ranked by G2 Momentum score.

1

BON Loyalty

by BON Loyalty · 60 reviews

4.8
2

impact.com

by Impact · 2,758 reviews

4.4
3

Peerbound

by Peerbound · 33 reviews

5.0

All products

Ranked by G2 Grid position.

1

Birdeye

by Birdeye · 4,288 reviews

4.7
2

Okendo

by Okendo · 502 reviews

4.7
3

Smile.io

by Smile.io · 471 reviews

4.6
4

NiceJob

by Paystone · 426 reviews

4.8
5

Synup

by Synup · 335 reviews

4.6

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