G2 Vendor Directory

Referral Factory

by Referral Factory B.V

192

Reviews

4.8

Star rating

#13

Rank in Employee Referral

Pros and cons

Pros

  • Ease of Use
  • Easy Setup
  • Referral Programs
  • Setup Ease
  • Customer Support
  • Integrations

Cons

  • Limited Customization
  • Difficult Learning
  • Dashboard Issues
  • Affiliate Management
  • Referral Issues
  • Poor Reporting

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Referral Factory.

Page views and citations · Referral Factory

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Referral Factory.

Key stats

+125.0%

90

Small Business

4

Adoption by company size

SegmentShare of reviews
Small Business78.8%
Mid-Market17.5%
Enterprise3.7%

Quarterly history

QuarterReviewsStar rating
2025 Q154.6
2025 Q234.8
2025 Q324.5
2025 Q414.0
2026 Q194.5
2026 Q244.6
2026 Q394.8

Satisfaction ratings

Ease of Use9.6
Ease of Setup9.5
Quality of Support9.7
Meets Requirements9.4

What reviewers say

Easy to use interface & easy to personalise fields & integrate. Great support from Jessica and team

5.0

“The interface is easy to use, and it’s straightforward to personalise fields and integrate with the Salesforce platform we use. It makes running and updating individual campaigns very simple, which helps us get the best results. Jessica and her team were outstanding whenever we n”

Demand Generation Senior Executive

I found Referral Factory useful and exciting for promoting Eric's Voice Over Uk

5.0

“What I liked best was seeing how a modern referral platform is put together. It gave me a better understanding of how businesses can automate what would otherwise be a fairly manual process. I also liked that it provides a structured framework for running a referral programme,”

Voice Over

Quick to set up and easy to use, truly!!

5.0

“It was easy to set up quickly and efficiently. The business I work for could easily integrate this into their pipeline! I liked that you didn’t need to be a computer whizz to understand how it all worked.”

Marketing Executive