G2 Vendor Directory

Similarweb

#1 in Digital Advertising Intelligence

New York

5

Products on G2

1,671

Total reviews

4.5

Avg. star rating

  • Similarweb ranks #1 in Digital Advertising Intelligence.
  • Reviews across Similarweb's portfolio declined 31.0% quarter-over-quarter.
  • Similarweb's 5 products span 16 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 42.8%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Similarweb's products.

Page views and citations · Similarweb

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Adobe

32 switched
2

Comscore

14 switched
3

ZoomInfo

6 switched
4

Ahrefs

4 switched
5

Adthena

3 switched

Losing to

Based on reviewers of other products who said they switched from Similarweb.

1

Adobe

5 switched
2

Apollo.io

2 switched
3

Exportly

2 switched
4

Scrape Creators

1 switched
5

Seamless

1 switched

Key stats

-31.0%

#1

16

Mid-Market

2007

1,251

New York

Adoption by company size

SegmentShare of reviews
Small Business26.0%
Mid-Market42.8%
Enterprise31.3%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4104.5
2025 Q1144.4
2025 Q254.6
2025 Q3164.7
2025 Q4104.5
2026 Q11484.2
2026 Q2844.4
2026 Q3584.3