SAP Engagement Cloud (formerly SAP Emarsys)
Reviews
Star rating
Rank in Location-Based Marketing
Pros and cons
Pros
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive
Cons
- Missing Features
- Learning Curve
- Difficult Learning
- Not Intuitive
- Limited Features
- Complexity
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 24.1% |
| Mid-Market | 53.1% |
| Enterprise | 22.8% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 2 | 3.5 |
| 2025 Q1 | 4 | 3.5 |
| 2025 Q2 | 8 | 4.3 |
| 2025 Q3 | 42 | 4.2 |
| 2025 Q4 | 56 | 4.1 |
| 2026 Q1 | 40 | 4.1 |
| 2026 Q2 | 50 | 4.0 |
| 2026 Q3 | 23 | 3.9 |
Satisfaction ratings
What reviewers say
User-Friendly Multichannel Marketing, Held Back by Query Limitations
“I like the user-friendly interface, which lets team members with different skill sets use the tool effectively for their needs. Setting up Emarsys was also very simple and adding on various functionality as our scope changes is fairly straight forward.”
Journey dinamiche e targeting efficace, con qualche intoppo nei flussi
“Mi piace che SAP Engagement Cloud sia molto fluido e mi permetta di variare e avviare nuovi processi. Posso gestire in modo dinamico le diverse journey d’acquisto del consumatore, come scoperta, acquisti mirati, riacquisto e fidelizzazione, senza interrompere quelle già avviate. ”
Easy-to-Use Marketing Hub with Strong Integrations, but Limited Social Channels
“I like the way SAP Engagement Cloud integrates with other systems and its tactics for sending communications and identifying who should get what. I also like the digital engagement module’s connections to Magento and other e-commerce platforms. The Magento integration works out o”