G2 Vendor Directory

Optimove (formely Kumulos)

by Optimove

30

Reviews

4.8

Star rating

#4

Rank in Location-Based Marketing

Pros and cons

Pros

    Cons

      Traffic & LLM citations

      Monthly G2.com page views and citations by AI answer engines for Optimove (formely Kumulos).

      Page views and citations · Optimove (formely Kumulos)

      Source: G2 review data

      Winning from

      Based on reviewers who said they switched from another product.

      1

      Branch

      1 switched
      2

      Parse

      1 switched
      3

      Airship

      1 switched
      4

      Pushwoosh

      1 switched
      5

      Firebase

      1 switched

      Losing to

      Based on reviewers of other products who said they switched from Optimove (formely Kumulos).

      1

      Backendless

      2 switched

      Key stats

      —

      86

      Small Business

      8

      Adoption by company size

      SegmentShare of reviews
      Small Business60.0%
      Mid-Market26.7%
      Enterprise13.3%

      Quarterly history

      QuarterReviewsStar rating

      Satisfaction ratings

      Ease of Use8.5
      Ease of Setup9.5
      Quality of Support9.6
      Meets Requirements9.2

      What reviewers say

      Solid, but no differentiation

      2.5

      “I liked the usage statistics automatically provided in the dashboard. The query syntax was also nice because it was so similar to SQL. The K-script was decent as well.”

      Backend Developer

      Satisfied with the product integration into our app

      5.0

      “Very helpful team; they get on calls if there are any issues with integration or support and make sure everything works great. The product itself is beneficial for us in sending immediate notifications to users.”

      Technical Project Manager

      First Backend product for full time development work

      4.0

      “As a junior dev seeing the UI layout was a warm welcome into back end development, Largely using the backend function of Kumulos, It was very easy to learn and implement backend functions”

      Mobile Application Developer