Rokt mParticle
Reviews
Star rating
Rank in Data Subject Access Request (DSAR)
Pros and cons
Pros
- Ease of Use
- Insights
- User Interface
- Reporting
- Features
- Easy Integrations
Cons
- Complexity
- Learning Curve
- Complex Configuration
- Complexity Issues
- Steep Learning Curve
- Difficult Setup
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 26.9% |
| Mid-Market | 53.1% |
| Enterprise | 20.0% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 3 | 4.2 |
| 2025 Q2 | 1 | 4.0 |
| 2025 Q3 | 2 | 5.0 |
| 2026 Q1 | 3 | 4.0 |
Satisfaction ratings
What reviewers say
A tool that covers all the essentials to enable multi-channel marketing
“mParticle provides a very effective solution to building audiences for multichannel marketing campaigns, allowing you to reduce cross-channel cannibalisation of marketing campaigns and maximising ROI on ad-spend. The customer support team have been really supportive with getting ”
Shiny But Seriously Overcomplicated
“Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's functional. And I’ll concede - the reporting is actually decent for the level of granularity offered.”
Understand your customers behavior in digital channels by using mParticle
“Easy to integrate, powerful analysis tools and the opportunity to activate 3rd party tools within the mParticle integration.”