G2 Vendor Directory
24

Reviews

4.3

Star rating

#12

Rank in Identity Resolution

Pros and cons

Pros

  • Efficiency Improvement
  • Ease of Use
  • Customer Support
  • Feature Versatility
  • Marketing Campaigns
  • Connectivity

Cons

  • Expensive
  • Difficult Setup
  • Complexity
  • Poor Support Services
  • Difficult Learning
  • Limited Customization

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Prime 360.

Page views and citations · Prime 360

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Prime 360.

Key stats

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46

Mid-Market

1

Adoption by company size

SegmentShare of reviews
Small Business41.7%
Mid-Market54.2%
Enterprise4.2%

Quarterly history

QuarterReviewsStar rating
2025 Q1184.2
2025 Q414.0

Satisfaction ratings

Ease of Use8.9
Ease of Setup9.1
Quality of Support8.6
Meets Requirements8.7

What reviewers say

Reliable and insightful All-in-One Platform

4.0

“Prime 360 offers clearer, data driven insight and an intuitive dashboard that makes performance tracking effortlessly. It reliable, fast and help streamline key business processes efficiently.”

Administrator

Making Product Data Easy with Prime 360

3.5

“I like how Prime 360 grabs data from all our systems like our ERP and CRM without me doing it by hand. It keeps everything accurate and helps us get products out faster, which boosts our sales.”

Associate Business Analyst

A Great Customer Identity Solution For Business

4.5

“With Prime 360, customer identity is easy and the product comes with amazing security features. In addition, I like that it makes mobile marketing easy by distributing leads.”

Digital Marketer