AdRoll
807
Reviews
4.1
Star rating
#1
Rank in Retargeting
Pros and cons
Pros
- Ease of Use
- Ad Management
- Campaign Management
- Easy Setup
- Customer Support
- Targeting
Cons
- Limited Features
- Campaign Management
- Reporting Limitations
- Expensive
- Poor Reporting
- Difficult Reporting
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-77.1%
37
Small Business
10
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 56.7% |
| Mid-Market | 35.5% |
| Enterprise | 7.8% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 1 | 4.5 |
| 2025 Q1 | 26 | 4.6 |
| 2025 Q2 | 7 | 4.6 |
| 2025 Q3 | 11 | 4.3 |
| 2025 Q4 | 40 | 4.3 |
| 2026 Q1 | 37 | 4.1 |
| 2026 Q2 | 48 | 4.3 |
| 2026 Q3 | 11 | 4.1 |
Satisfaction ratings
Ease of Use8.5
Ease of Setup8.6
Quality of Support8.3
Meets Requirements8.5
What reviewers say
Intuitive UI and Integrations Make Uploading Ads Effortless
4.5
“The Ui and intergration options. Makes it super easy to upload and access ads.”
Marketing multicanal fácil de usar y configurar
5.0
“Me gusta lo fácil que es usar AdRoll. También valoro sus variados canales y la estrategia de negocio. La configuración inicial fue facilísima.”
Brings back the visitors I used to lose
4.5
“AdRoll keeps my brand in front of people who already showed interest. One pixel, clear audiences, and my retargeting runs across channels without me babysitting it. For a small team like mine, that simplicity matters more than any fancy feature.”