NextRoll

#1 in Retargeting

San Francisco, California

Products on G2

1,467

Total reviews

4.2

Avg. star rating

AdRoll ranks #1 in Retargeting.
Reviews across NextRoll's portfolio declined 79.8% quarter-over-quarter.
NextRoll's 2 products span 20 categories on G2.
Mid-Market is the largest segment among reviewers, at 45.7%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across NextRoll's products.

Page views and citations · NextRoll

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Google

Demandbase

6sense

Criteo

Foundry

Losing to

Based on reviewers of other products who said they switched from NextRoll.

StackAdapt

ZoomInfo

DemandScience

Recotap

Metadata

Key stats

-79.8%

Mid-Market

2018

146

San Francisco, California

Adoption by company size

Segment	Share of reviews
Small Business	43.4%
Mid-Market	45.7%
Enterprise	10.9%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	3	4.5
2025 Q1	34	4.5
2025 Q2	12	4.5
2025 Q3	19	4.1
2025 Q4	86	4.2
2026 Q1	71	4.2
2026 Q2	94	4.2
2026 Q3	19	4.4

About NextRoll

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.