Moz Pro
Reviews
Star rating
Rank in SEO Tools
Pros and cons
Pros
- User-Friendly
- Keyword Research
- Data Accuracy
- Intuitive
- Ease of Use
- Detailed Reporting
Cons
- Limited Features
- Keyword Management
- Niche Limitations
- Feature Deficiency
- Slow Loading
- Report Complexity
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 58.4% |
| Mid-Market | 33.3% |
| Enterprise | 8.3% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 2 | 5.0 |
| 2025 Q1 | 1 | 5.0 |
| 2025 Q3 | 36 | 4.5 |
| 2026 Q1 | 1 | 4.5 |
| 2026 Q2 | 2 | 5.0 |
Satisfaction ratings
What reviewers say
Great Keyword Tools and Campaigns That Deliver
“I really like the keyword list tool, the keyword suggestions tool and also the campaigns.”
Incredible, Up-to-Date Insights with a Strong Focus on Education
“The incredible insights and up-to-date algorithm inclusions it takes into account really stand out, especially with how regularly the platform is updated to track, report, and generate optimization recommendations and insights. I also love the strong focus on education.”
Comprehensive, User-Friendly SEO Toolkit for All Levels
“I like how it's pretty robust and comprehensive with all the different tools it pulls together (keyword research, site audits, rank tracking, backlinks report, etc.). I also find it to be pretty user friendly and intuitive to use. Easy enough for beginners but robust enough for p”