G2 Vendor Directory

Yoast

by Yoast

203

Reviews

4.5

Star rating

#80

Rank in SEO Tools

Pros and cons

Pros

  • SEO Optimization
  • Ease of Use
  • SEO Improvement
  • Problem Solving
  • Page Optimization
  • Time Saving

Cons

  • Limited Features
  • High Costs
  • Upgrades/Updates
  • Keyword Research
  • SEO Limitations
  • Learning Curve

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Yoast.

Page views and citations · Yoast

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Yoast.

Key stats

-80.0%

76

Small Business

1

Adoption by company size

SegmentShare of reviews
Small Business82.2%
Mid-Market15.3%
Enterprise2.5%

Quarterly history

QuarterReviewsStar rating
2024 Q414.5
2025 Q142.3
2025 Q225.0
2025 Q343.5
2025 Q415.0
2026 Q144.6
2026 Q254.8
2026 Q313.5

Satisfaction ratings

Ease of Use9.2
Ease of Setup8.9
Quality of Support8.7
Meets Requirements9.2

What reviewers say

A User-Friendly SEO Solution That Delivers

3.5

“Yoast delivers an excellent overall experience with its intuitive and user-friendly interface, seamless WordPress integrations, reliable performance, and valuable SEO features that provide strong return on investment. The onboarding process is smooth, backed by comprehensive docu”

UX Engineer

Effortless SEO Boost with Yoast

5.0

“I use Yoast to optimize content on my WordPress websites, and it works wonders for setting my content schema, which boosts my website's SEO rank on Google. I like that most features are available for free and work out of the box. The initial setup was super easy, and everything w”

Full-stack Developer

Effortless Meta Management, Well-Supported

4.5

“I find that Yoast is really easy to use, and it's a well-supported plugin. I also appreciate the ability to set default meta titles, and descriptions for pages, posts, and other custom post types. The initial setup was very easy, which I think is a big plus.”

Marketing Executive