Bing Ads
385
Reviews
3.5
Star rating
#11
Rank in Paid Search Advertising
Pros and cons
Pros
- Ease of Use
- Advertising Management
- Easy Setup
- Optimization Algorithms
- Customer Support
- Content Creation
Cons
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
-6
Small Business
1
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 51.4% |
| Mid-Market | 32.1% |
| Enterprise | 16.4% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q2 | 1 | 5.0 |
| 2025 Q3 | 1 | 5.0 |
| 2026 Q1 | 1 | 5.0 |
| 2026 Q2 | 4 | 4.0 |
Satisfaction ratings
Ease of Use7.6
Ease of Setup7.8
Quality of Support7.3
Meets Requirements7.8
What reviewers say
Easy-to-Navigate Interface with Seamless Google Ads Campaign Copying
4.5
“Easy interface that's easy to navigate. Easily connect with Google Ads to copy the campaign structure, enabling a consistent setup. Track an entire suite of performance KPIs, reach new audiences.”
Great ROI and a Smart Google Ads Complement, Though Reach Is Lower
3.5
“We get great RIO from Bing Ads- it's a great tool to compliment our Google Ads spend”
Strong ROI with Bing Ads
3.5
“We use bing ads for one of our SAAS products. We find it can work better than Google ads and we get a good ROI with Bing Ads.”