Google Ad Manager
236
Reviews
4.2
Star rating
#1
Rank in Supply Side Platform (SSP)
Pros and cons
Pros
Cons
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
42
Mid-Market
3
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 37.1% |
| Mid-Market | 41.8% |
| Enterprise | 21.1% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 1 | 3.5 |
| 2025 Q2 | 2 | 5.0 |
| 2025 Q3 | 2 | 4.8 |
| 2025 Q4 | 6 | 4.8 |
| 2026 Q1 | 3 | 4.5 |
| 2026 Q2 | 3 | 4.3 |
Satisfaction ratings
Ease of Use8.1
Ease of Setup8.0
Quality of Support7.5
Meets Requirements8.8
What reviewers say
Maximizes Revenue, But Complex Setup
4.5
“I like Google Ad Manager because it earns us more money. That's really what it's all about. We want to earn as much money as possible, and Google Ad Manager is one way to do that.”
Easy analytics, difficult setup
3.5
“I like the audience segmenting and how easy it is to see analytics.”
All-in-One Ad Management with Powerful Targeting and Clear Reporting
5.0
“What I like most is that everything can be managed in one place. I’m able to control multiple ad formats, like display and video, without having to switch between different platforms. The targeting options are fairly detailed, and the reporting provides a clear view of how my cam”