Fluency
Reviews
Star rating
Rank in Paid Search Advertising
Pros and cons
Pros
- Ease of Use
- Efficiency
- Campaign Management
- Budget Management
- Customer Support
- Time-saving
Cons
- Learning Curve
- Steep Learning Curve
- Software Bugs
- Navigation Issues
- Error Issues
- Poor Usability
Traffic & LLM citations
Source: G2 review data
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 26.5% |
| Mid-Market | 58.2% |
| Enterprise | 15.3% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 13 | 4.7 |
| 2025 Q1 | 40 | 4.3 |
| 2025 Q2 | 22 | 4.5 |
| 2025 Q3 | 29 | 4.3 |
| 2025 Q4 | 19 | 4.1 |
| 2026 Q1 | 39 | 4.2 |
| 2026 Q2 | 28 | 4.2 |
| 2026 Q3 | 47 | 3.9 |
Satisfaction ratings
What reviewers say
Fluency Makes Budget Tracking and Account Management Easy
“I like the way that fluency organizes and lays out information per account in backpack. The budget tabs is my favorite way to manage the daily spend of my stores. I also find the notifications page to be very helpful for identifying timely issues. We also receive great support fo”
Fluency’s Intuitive Layout Makes Training and Customization Easy
“I like Fluency because of its layout. I feel like it is very intuitive and easy to learn which is very helpful for me as I train people on how to use it. There are a lot of settings and customizations everywhere, but because of how everything is organized it is easy to remember o”
Automated, ROI-Driven Optimizations That Keep Improving Daily
“I like that the service is automated so changes are made almost daily dependent on performance metrics and ROI rather than having to get on a monthly review call to discuss optimizations.”