G2 Vendor Directory

Identity Matrix

#30 in Visitor Identification

Novi, US

1

Products on G2

26

Total reviews

5.0

Avg. star rating

  • Identity Matrix ranks #30 in Visitor Identification.
  • Identity Matrix's 1 product span 1 category on G2.
  • Small Business is the largest segment among reviewers, at 76.9%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Identity Matrix's products.

Page views and citations · Identity Matrix

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Key stats

—

#30

1

Small Business

2023

3

Novi, US

Adoption by company size

SegmentShare of reviews
Small Business76.9%
Mid-Market23.1%
Enterprise0.0%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4125.0
2025 Q145.0