G2 Vendor Directory

Innovid

by Mediaocean

384

Reviews

4.1

Star rating

#12

Rank in Ad Networks

Pros and cons

Pros

  • Ease of Use
  • User Interface
  • Campaign Management
  • Ad Management
  • Intuitive
  • Features

Cons

  • Learning Curve
  • Time-Consumption
  • Steep Learning Curve
  • Time-Consuming
  • Upload Issues
  • Limited Features

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Innovid.

Page views and citations · Innovid

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Innovid.

Key stats

—

40

Mid-Market

7

Adoption by company size

SegmentShare of reviews
Small Business16.0%
Mid-Market42.1%
Enterprise41.9%

Quarterly history

QuarterReviewsStar rating
2024 Q415.0
2025 Q4154.2

Satisfaction ratings

Ease of Use8.2
Ease of Setup8.3
Quality of Support9.1
Meets Requirements8.5

What reviewers say

Seamless Tracking That Builds Client Trust

4.0

“I like Innovid’s seamless integration and how easy it is to track things and get reports with one click. That makes our reporting and billing easier. The support is very good and turns things around quickly. I see very little discrepancy between our first-party numbers and Innovi”

Verified reviewer

Intuitive Interface, But Custom Setups Slow B2B Campaigns

5.0

“The interface is very intuitive and complete. Easy to start and change campaign settings.”

Media Director

Great Reach Insights, but Slow Support and Limited Reporting Flexibility

2.5

“I like that Innovid is able to show me de-duplicated reach figures, as well as publisher overlap.”

associate strategist