G2 Vendor Directory

Supply Side Platform (SSP)

34

Products

1,033

Total reviews

4.1

Avg. rating

Google Ad Manager by Google leads the Supply Side Platform (SSP) category with a 4.2 rating from 236 reviews. EX.CO has the strongest momentum in the category.

LLM citations

Monthly citations by AI answer engines for the top products in Supply Side Platform (SSP).

LLM citations · Supply Side Platform (SSP)

Source: G2 review data

Key stats

Google Ad Manager

EX.CO

Small Business

Category trends

How the Supply Side Platform (SSP) market is moving, from G2 review and Grid data.

Which products are most adopted?
1
33Across127 2
Google Ad Manager73 3
Sharethrough37 4
PayTunes35 5
Automatad30
Which products are reviewers switching to?
1
Vistar Media3 2
Opti Digital2 3
Sharethrough2 4
AdBook1 5
Adpushup1
Which products do enterprises choose?
1
33Across15 2
Google Ad Manager13 3
Sharethrough10 4
PayTunes5
Which products do mid-market buyers choose?
1
33Across38 2
Google Ad Manager29 3
Sharethrough20 4
Opti Digital12 5
Automatad10
Which products do small businesses choose?
1
33Across74 2
Google Ad Manager31 3
PayTunes25 4
Automatad16 5
GaleForceMedia13

Fastest growing

Ranked by G2 Momentum score.

1

EX.CO

by EX.CO · 25 reviews

4.3
2

PayTunes

by paytunes.in · 35 reviews

4.1
3

33Across

by 33Across · 128 reviews

4.3

All products

Ranked by G2 Grid position.

1

Google Ad Manager

by Google · 236 reviews

4.2
2

Opti Digital

by Opti Digital · 41 reviews

4.5
3

33Across

by 33Across · 128 reviews

4.3
4

EX.CO

by EX.CO · 25 reviews

4.3
5

BidMachine

by BidMachine · 15 reviews

4.7

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