G2 Vendor Directory

Foreplay

by Foreplay

131

Reviews

4.8

Star rating

#11

Rank in Creative Management Platforms

Pros and cons

Pros

  • Ease of Use
  • Time-saving
  • Efficiency
  • Features
  • Advertising Management
  • Ad Management

Cons

  • Expensive
  • Missing Features
  • Error Issues
  • Billing Issues
  • Poor Customer Support
  • Technical Issues

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Foreplay.

Page views and citations · Foreplay

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Foreplay.

Key stats

+33.3%

88

Small Business

2

Adoption by company size

SegmentShare of reviews
Small Business93.8%
Mid-Market5.4%
Enterprise0.8%

Quarterly history

QuarterReviewsStar rating
2025 Q115.0
2025 Q245.0
2025 Q3174.8
2025 Q464.9
2026 Q133.2
2026 Q234.3
2026 Q344.4

Satisfaction ratings

Ease of Use9.5
Ease of Setup9.4
Quality of Support9.4
Meets Requirements9.3

What reviewers say

Makes Creative Research So Much Easier

5.0

“I've been using Foreplay for creative research and honestly it saves me a ton of time. Instead of jumping between ad libraries and saving random screenshots, I can keep everything organized in one place. It's especially useful when I'm looking for new angles, hooks, or just wa”

Marketing

Great Keyword Search for Market Share, but Too Many Low-Quality Ads

3.5

“I can use keywords from ads to find specific information and calculate market share percentages.”

Head of Growth, Co-founder Email Spy Tool

Great for Idea Sharing, Needs Better Filtering

4.0

“I use Foreplay for pitching ideas to clients for their Meta Ads and for getting inspiration when I'm not feeling creative. I find it handy to send messages to the Foreplay IG account to save inspiration. I also appreciate being able to share ideas with clients easily and seeing w”

Verified reviewer