G2 Vendor Directory

Buffer

#17 in Social Media Management

San Francisco, CA

2

Products on G2

1,086

Total reviews

4.3

Avg. star rating

  • Buffer ranks #17 in Social Media Management.
  • Reviews across Buffer's portfolio declined 72.7% quarter-over-quarter.
  • Buffer's 2 products span 2 categories on G2.
  • Small Business is the largest segment among reviewers, at 71.1%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Buffer's products.

Page views and citations · Buffer

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Losing to

Based on reviewers of other products who said they switched from Buffer.

Key stats

-72.7%

#17

2

Small Business

2010

330

San Francisco, CA

$1.8K

Adoption by company size

SegmentShare of reviews
Small Business71.1%
Mid-Market22.4%
Enterprise6.4%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q415.0
2025 Q113.5
2025 Q215.0
2025 Q394.6
2025 Q434.3
2026 Q174.2
2026 Q2114.2
2026 Q334.7