Later
#2 in Influencer Marketing Platforms2
Products on G2
853
Total reviews
4.5
Avg. star rating
- Later Influence ranks #2 in Influencer Marketing Platforms.
- Reviews across Later's portfolio declined 100.0% quarter-over-quarter.
- Later's 2 products span 7 categories on G2.
- Small Business is the largest segment among reviewers, at 61.6%.
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
#2
7
Small Business
2014
2,090
Boston, MA
$2.7K
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 61.6% |
| Mid-Market | 23.7% |
| Enterprise | 14.7% |
Quarterly history
| Quarter | Total reviews | Avg. rating |
|---|---|---|
| 2024 Q4 | 32 | 4.5 |
| 2025 Q1 | 11 | 4.4 |
| 2025 Q2 | 8 | 4.1 |
| 2025 Q3 | 15 | 4.3 |
| 2025 Q4 | 38 | 4.7 |
| 2026 Q1 | 53 | 4.6 |
| 2026 Q2 | 23 | 4.3 |