Avalara
927
Reviews
4.1
Star rating
#1
Rank in Cross Border E-Commerce
Pros and cons
Pros
- Ease of Use
- Tax Automation
- Customer Support
- Ease of Filing
- Automation
- Helpful
Cons
- Poor Customer Support
- Improvement Needed
- Poor Support Services
- Tax Issues
- Expensive
- Technical Issues
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+175.7%
47
Mid-Market
4
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 38.8% |
| Mid-Market | 48.4% |
| Enterprise | 12.8% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 84 | 4.3 |
| 2025 Q1 | 26 | 4.1 |
| 2025 Q2 | 34 | 4.2 |
| 2025 Q3 | 39 | 4.3 |
| 2025 Q4 | 75 | 4.4 |
| 2026 Q1 | 20 | 4.0 |
| 2026 Q2 | 37 | 4.0 |
| 2026 Q3 | 102 | 4.6 |
Satisfaction ratings
Ease of Use8.3
Ease of Setup7.7
Quality of Support7.2
Meets Requirements8.4
What reviewers say
Michelle McCloskey Secured Our Renewal—Excited for the New Services
5.0
“Michelle McCloskey was key in securing our account for another year. I am looking forward to the new services that we contracted for.”
Robust Tax Calculations That Handle Complex Scenarios with Ease
5.0
“The robustness of the tax calculation. It can account for many different scenarios and custom needs.”
Accurate Tax Calculations, But Needs Better Support
5.0
“I like Avalara because it is user friendly and helps me in areas I am not abreast with. The icons are easy to understand, which makes it very efficient, and it was more accurate in calculating my return and taxes owed compared to TurboTax.”