Avalara, Inc.

#1 in Sales Tax and VAT Compliance

Durham, NC

Products on G2

1,044

Total reviews

4.2

Avg. star rating

Avalara ranks #1 in Sales Tax and VAT Compliance.
Reviews across Avalara, Inc.'s portfolio grew 171.1% quarter-over-quarter.
Avalara, Inc.'s 2 products span 4 categories on G2.
Small Business is the largest segment among reviewers, at 44.9%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Avalara, Inc.'s products.

Page views and citations · Avalara, Inc.

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Stripe

Wolters Kluwer

Vertex Inc.

Sovos

Intuit

Losing to

Based on reviewers of other products who said they switched from Avalara, Inc..

Anrok

TaxValet

Kintsugi AI

Stripe

Zamp

Key stats

+171.1%

Small Business

2004

5,633

Durham, NC

$28.9M

Adoption by company size

Segment	Share of reviews
Small Business	44.9%
Mid-Market	43.6%
Enterprise	11.4%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	88	4.3
2025 Q1	26	4.1
2025 Q2	34	4.2
2025 Q3	41	4.3
2025 Q4	79	4.3
2026 Q1	20	4.0
2026 Q2	38	4.0
2026 Q3	103	4.5

About Avalara, Inc.

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.