Adobe Audience Manager
28
Reviews
4.0
Star rating
#7
Rank in Data Management Platform (DMP)
Pros and cons
Pros
Cons
Traffic & LLM citations
Source: G2 review data
Key stats
—
32
Enterprise
1
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 21.4% |
| Mid-Market | 10.7% |
| Enterprise | 67.9% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 3 | 4.0 |
Satisfaction ratings
Ease of Use7.9
Ease of Setup7.8
Quality of Support7.9
Meets Requirements8.5
What reviewers say
Good segmentation tool
4.0
“The ability to use my first party data segments and push for lookalike audiences”
AAM best in the business
5.0
“Great features like profile merge, LAL, PA. We can create audience based off of 1st, 2nd and 3rd party data combined”
I have a total of 4 years experience in AAM.
4.0
“-> Server-side forwarding from the Adobe Analytics tool. -> The segments are readily available in real-time to other Experience cloud tools like Adobe Target, Adobe Campaign etc. -> A value add with robust Destinations integrations.”