G2 Vendor Directory

Lotame Spherical Platform

by Lotame

117

Reviews

4.3

Star rating

#5

Rank in Audience Data Providers

Pros and cons

Pros

    Cons

      Traffic & LLM citations

      Monthly G2.com page views and citations by AI answer engines for Lotame Spherical Platform.

      Page views and citations · Lotame Spherical Platform

      Source: G2 review data

      Winning from

      Based on reviewers who said they switched from another product.

      Key stats

      -100.0%

      59

      Mid-Market

      2

      Adoption by company size

      SegmentShare of reviews
      Small Business29.9%
      Mid-Market56.4%
      Enterprise13.7%

      Quarterly history

      QuarterReviewsStar rating
      2026 Q212.0

      Satisfaction ratings

      Ease of Use8.8
      Ease of Setup8.6
      Quality of Support9.3
      Meets Requirements8.6

      What reviewers say

      Lotame is a true partner who works with you for customized solutions to grow together.

      5.0

      “Lotame's audience management solution really helps you drill down into analytics enriched with 3rd party data so the data is truly actionable.”

      Director of Digital Strategy

      Very common user of Audiences, Behaviors and all the wonderful insights Lotame provides!

      5.0

      “The ability to capture advanced insights with easy integration (kudos to their fantastic support team!). Their user-friendly UI makes for a very smooth start-to-finish experience.”

      Advertising Operations

      Very detailed and useful

      4.5

      “The opportunity to create audiences in a simple way, teams are always available to discuss targeting opportunities and the direct integration to DSPs makes it easier to leverage the data agreed”

      Global Programmatic Associate Director