G2 Vendor Directory

Yandex.Metrica

by Yandex Ads

37

Reviews

4.2

Star rating

#12

Rank in Heatmap Tools

Pros and cons

Pros

  • Ease of Use
  • Easy Setup
  • Intuitive
  • Session Replay
  • Time-saving
  • Session Recordings

Cons

  • Data Inaccuracy
  • Privacy Concerns
  • UX Issues
  • Poor UI
  • Usability Issues
  • Intuitiveness

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Yandex.Metrica.

Page views and citations · Yandex.Metrica

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Yandex.Metrica.

Key stats

+0.0%

38

Small Business

3

Adoption by company size

SegmentShare of reviews
Small Business71.4%
Mid-Market25.7%
Enterprise2.9%

Quarterly history

QuarterReviewsStar rating
2025 Q413.5
2026 Q114.5
2026 Q214.0
2026 Q315.0

Satisfaction ratings

Ease of Use9.2
Ease of Setup9.0
Quality of Support8.0
Meets Requirements8.9

What reviewers say

Fast, Accurate Insights with Room for Global Expansion

5.0

“I find Yandex.Metrica very helpful for targeting keywords in the Russian web console and quickly analyzing how to target more audience for my product's GEO. I like the fast and accurate results it provides for product listing. The initial setup was super easy, which made getting ”

Verified reviewer

Yandex Metrica REview

4.0

“Great application you can see the trends of your website and so on”

HEAD OF MINING DEPARTMENT

As a digital marketer, understanding user behavior is crucial&Yandex Metrica proved to be a powerful

4.5

“My experience with Yandex Metrica has been overwhelmingly positive. Its powerful features, user-friendly interface, and commitment to security make it a standout choice for anyone seeking in-depth insights into website performance. Whether you're a seasoned marketer or just start”

Professional Photographer