Xero

#1 in Inventory Control

Wellington

Products on G2

2,162

Total reviews

4.4

Avg. star rating

Xero ranks #1 in Inventory Control.
Reviews across Xero's portfolio declined 22.8% quarter-over-quarter.
Xero's 4 products span 13 categories on G2.
Small Business is the largest segment among reviewers, at 75.2%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Xero's products.

Page views and citations · Xero

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Intuit

204 switched

Sage Software

42 switched

MYOB

24 switched

BILL (previously Bill.com)

16 switched

Wave

13 switched

Losing to

Based on reviewers of other products who said they switched from Xero.

Intuit

Nickel

Employment Hero

Sage Software

Oracle

Key stats

-22.8%

Small Business

2006

6,086

Wellington

$10.2K

Adoption by company size

Segment	Share of reviews
Small Business	75.2%
Mid-Market	20.1%
Enterprise	4.8%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	26	4.2
2025 Q1	8	3.2
2025 Q2	36	4.4
2025 Q3	198	4.5
2025 Q4	274	4.6
2026 Q1	251	4.5
2026 Q2	237	4.5
2026 Q3	183	4.6

About Xero

Xero is a cloud-based accounting software platform for small businesses with over 3.5 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.