Wave

#47 in Accounting

Ontario, Canada

Products on G2

358

Total reviews

4.3

Avg. star rating

Wave ranks #47 in Accounting.
Reviews across Wave's portfolio declined 55.6% quarter-over-quarter.
Wave's 2 products span 3 categories on G2.
Small Business is the largest segment among reviewers, at 94.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Wave's products.

Page views and citations · Wave

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Intuit

Zoho

Xero

Sage Software

PayPal

Losing to

Based on reviewers of other products who said they switched from Wave.

Intuit

Gusto

Zoho

Xero

Linq

Key stats

-55.6%

#47

Small Business

2009

278

Ontario, Canada

Adoption by company size

Segment	Share of reviews
Small Business	94.3%
Mid-Market	4.0%
Enterprise	1.7%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	2	1.8
2025 Q1	1	5.0
2025 Q2	2	4.8
2025 Q3	9	3.3
2026 Q1	7	4.1
2026 Q2	9	4.3
2026 Q3	4	3.5

About Wave

Wave is a comprehensive financial services and software company designed specifically for small business owners, freelancers, and consultants. Wave's products include free accounting software, invoicing, and receipt scanning, along with paid payroll services and credit card processing. These tools are specifically tailored to simplify financial tasks commonly encountered by small businesses, allowing users to save time and focus more on running their business.Wave's commitment to affordability and accessibility makes it popular among entrepreneurs who are just starting out or operating on tight budgets. With an intuitive design and straightforward user interface, Wave ensures that managing financial records, handling payroll, and processing transactions can be done with ease. You can explore their full offering and specific features by visiting their website at [https://www.waveapps.com](https://www.waveapps.com).