G2 Vendor Directory

Smile.io

#1 in Loyalty Management

Kitchener, Canada

1

Products on G2

471

Total reviews

4.6

Avg. star rating

  • Smile.io ranks #1 in Loyalty Management.
  • Reviews across Smile.io's portfolio grew 91.7% quarter-over-quarter.
  • Smile.io's 1 product span 2 categories on G2.
  • Small Business is the largest segment among reviewers, at 92.5%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Smile.io's products.

Page views and citations · Smile.io

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Losing to

Based on reviewers of other products who said they switched from Smile.io.

Key stats

+91.7%

#1

2

Small Business

2012

68

Kitchener, Canada

Adoption by company size

SegmentShare of reviews
Small Business92.5%
Mid-Market7.3%
Enterprise0.2%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4534.7
2025 Q1764.6
2025 Q2514.8
2025 Q3544.5
2025 Q4764.6
2026 Q1404.5
2026 Q2124.7
2026 Q3234.8