G2 Vendor Directory

Shopify

#1 in E-Commerce Platforms

Ottawa, ON

8

Products on G2

6,587

Total reviews

4.4

Avg. star rating

  • Shopify ranks #1 in E-Commerce Platforms.
  • Reviews across Shopify's portfolio declined 76.5% quarter-over-quarter.
  • Shopify's 8 products span 11 categories on G2.
  • Small Business is the largest segment among reviewers, at 78.0%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Shopify's products.

Page views and citations · Shopify

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Automattic Inc.

121 switched
2

WordPress Foundation

66 switched
3

Adobe

53 switched
4

Commerce

33 switched
5

Wix

27 switched

Losing to

Based on reviewers of other products who said they switched from Shopify.

1

Automattic Inc.

34 switched
2

Commerce

22 switched
3

Vibe

17 switched
4

WordPress Foundation

16 switched
5

Adobe

16 switched

Key stats

-76.5%

#1

11

Small Business

2006

29,875

Ottawa, ON

$915.3K

Adoption by company size

SegmentShare of reviews
Small Business78.0%
Mid-Market17.3%
Enterprise4.8%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4354.7
2025 Q1324.0
2025 Q2534.5
2025 Q3944.6
2025 Q42714.4
2026 Q11784.5
2026 Q21534.5
2026 Q3364.4