G2 Vendor Directory

Sanity

by Sanity.io

926

Reviews

4.7

Star rating

#2

Rank in Headless CMS

Pros and cons

Pros

  • Customizability
  • Features
  • Flexibility
  • Customization
  • Ease of Use
  • Content Management

Cons

  • Learning Curve
  • Learning Difficulty
  • Poor Documentation
  • Difficult Usability
  • Steep Learning Curve
  • Complexity

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Sanity.

Page views and citations · Sanity

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Sanity.

Key stats

+500.0%

80

Small Business

5

Adoption by company size

SegmentShare of reviews
Small Business72.4%
Mid-Market18.5%
Enterprise9.1%

Quarterly history

QuarterReviewsStar rating
2024 Q4984.5
2025 Q1104.4
2025 Q244.9
2025 Q344.3
2025 Q444.3
2026 Q134.8
2026 Q224.5
2026 Q3124.7

Satisfaction ratings

Ease of Use8.8
Ease of Setup8.9
Quality of Support9.1
Meets Requirements9.2

What reviewers say

Reliable Publishing Automation That Streamlines Our Website

4.0

“Very reliable solution for our team to publish articles and automate so many aspects of our website”

Executive Producer

Highly Customizable, Translation-Friendly Tool That Helps Consolidate Vendors

5.0

“I like how customizable it is. We’ve been able to integrate translations into it, which helps us consolidate vendors.”

Digital Product Manager

Intuitive Content Navigation with Powerful Query Testing and Reliable Performance

4.5

“It feels like the most intuitive way to navigate content. The tools available in it let you test queries before you move them into code. Even if you’re not fluent in their GROQ syntax, the AI tooling with MCPs and similar features helps your team quickly find relevant content and”

Senior Software Engineer