G2 Vendor Directory

Roster

#29 in Customer Advocacy

Lehi, Utah

1

Products on G2

66

Total reviews

4.5

Avg. star rating

  • Roster ranks #29 in Customer Advocacy.
  • Reviews across Roster's portfolio grew 0.0% quarter-over-quarter.
  • Roster's 1 product span 3 categories on G2.
  • Small Business is the largest segment among reviewers, at 82.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Roster's products.

Page views and citations · Roster

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Losing to

Based on reviewers of other products who said they switched from Roster.

Key stats

+0.0%

#29

3

Small Business

2016

32

Lehi, Utah

Adoption by company size

SegmentShare of reviews
Small Business82.3%
Mid-Market16.1%
Enterprise1.6%

Quarterly history

QuarterTotal reviewsAvg. rating
2025 Q454.7
2026 Q135.0
2026 Q224.8
2026 Q325.0