#paid
Reviews
Star rating
Rank in Influencer Marketing Platforms
Pros and cons
Pros
- Ease of Use
- Time-saving
- Campaign Management
- Creativity
- Quality
- Payout Efficiency
Cons
- Time Delays
- Creator Issues
- Slow Approval Process
- Slow Performance
- Limited Options
- Small Business Challenges
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 81.9% |
| Mid-Market | 13.7% |
| Enterprise | 4.4% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q2 | 2 | 4.5 |
| 2025 Q3 | 5 | 4.4 |
| 2025 Q4 | 1 | 5.0 |
| 2026 Q1 | 37 | 4.5 |
| 2026 Q2 | 15 | 4.3 |
| 2026 Q3 | 1 | 5.0 |
Satisfaction ratings
What reviewers say
Handshake Matching Connects You with High-Quality, Vetted Creators
“When we were actively using #paid the one of the best feature is "handshake" matching system. It allowed us to connect with High quality vetted creator who actually had a genuine interest ina a brand instead of random. The platform user interface was very clean and process of set”
User-Friendly Hub for Tracking Creator Campaigns and Performance
“it to manage and track creator campaigns in one place. I find the reporting and performance visibility useful because it helps me understand which campaigns, creators, or content types are driving better engagement and results. The platform is quite user-friendly, and it saves ti”
Streamlines Creator Collaborations with an Organized, Easy-to-Use Workflow
“It makes the whole creator collaboration process. Instead of managing everything manually through emails, spreadsheets, and separate payment tracking, the platform keeps the campaign workflow much more organized. I like that you can manage creators, review content, track campaig”