Sprout Social Influencer Marketing
Reviews
Star rating
Rank in Blogger Outreach
Pros and cons
Pros
- Influencer Management
- Influencer Discovery
- Ease of Use
- Campaign Management
- Analytics
- Detailed Information
Cons
- Influencer Management
- Inaccuracy
- Search Functionality Issues
- Technical Issues
- Creator Issues
- Search Issues
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 39.9% |
| Mid-Market | 45.2% |
| Enterprise | 14.9% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q2 | 41 | 4.4 |
| 2025 Q3 | 67 | 4.1 |
| 2025 Q4 | 2 | 4.3 |
| 2026 Q1 | 89 | 4.2 |
| 2026 Q2 | 8 | 4.8 |
| 2026 Q3 | 4 | 4.5 |
Satisfaction ratings
What reviewers say
Streamlined Campaigns with Effective Influencer Selection
“I like the strong filtering option for narrowing down influencer lists quickly. It made the initial setup smooth.”
Streamlined Campaign Management with Top Compliance Features
“I like the helpful campaign timeline view in Sprout Social Influencer Marketing because it keeps projects on schedule. The initial setup was smooth as well.”
Quick Setup but Needs More Flexibility
“I use Sprout Social Influencer Marketing for measuring employee advocacy program performance via social sharing metrics. I also like the smart alert performance anomalies feature, which helps me identify performance issues efficiently. The initial setup was quick.”