G2 Vendor Directory

Optimove

#4 in Location-Based Marketing

New York

2

Products on G2

267

Total reviews

4.6

Avg. star rating

Optimove (formely Kumulos) ranks #4 in Location-Based Marketing.
Optimove's 2 products span 16 categories on G2.
Mid-Market is the largest segment among reviewers, at 47.7%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Optimove's products.

Page views and citations · Optimove

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Salesforce

Brevo

Customer.io

Intuit Mailchimp

emBlue

Losing to

Based on reviewers of other products who said they switched from Optimove.

Xtremepush

Solitics

Bloomreach

Braze

Backendless

Key stats

—

#4

16

Mid-Market

2012

548

New York

Adoption by company size

Segment	Share of reviews
Small Business	34.5%
Mid-Market	47.7%
Enterprise	17.8%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	46	4.5
2025 Q1	2	4.8
2025 Q3	10	4.8
2025 Q4	5	4.3
2026 Q1	1	4.0
2026 Q3	2	4.5