G2 Vendor Directory

Branch

by Branch

464

Reviews

4.3

Star rating

#5

Rank in Mobile Attribution

Pros and cons

Pros

  • Ease of Use
  • Easy Integrations
  • Tracking Capabilities
  • Customer Support
  • Link Tracking
  • Implementation Ease

Cons

  • Setup Issues
  • Poor Customer Support
  • Insufficient Training
  • Reporting Issues
  • Difficult Setup
  • Inadequate Reporting

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Branch.

Page views and citations · Branch

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Branch.

Key stats

+33.3%

56

Small Business

3

Adoption by company size

SegmentShare of reviews
Small Business41.5%
Mid-Market33.7%
Enterprise24.8%

Quarterly history

QuarterReviewsStar rating
2025 Q114.5
2025 Q225.0
2025 Q332.5
2025 Q414.5
2026 Q123.3
2026 Q264.3
2026 Q384.2

Satisfaction ratings

Ease of Use8.6
Ease of Setup8.3
Quality of Support8.4
Meets Requirements8.7

What reviewers say

Seamless Integration and Easier Marketing Reports

4.0

“Creating marketing reports are easier on branch I have been able to do seamless integration Our SPOCs are very helpful especially when we get stuck with Custom reports etc”

Performance Marketing Lead

Easy Attribution and Smart Routing Between App and Web

5.0

“- Easy Attribution - Easy to route customers to app or web based upon installation status”

CRM Manager

Accurate Attribution and Fraud Prevention with a User-Friendly Dashboard

4.0

“Accuracy in terms of attribution, eliminating fraud & user friendly dashboard”

Growth marketing head