Optimizely

#7 in Marketing Resource Management

New York

Products on G2

958

Total reviews

4.2

Avg. star rating

Optimizely Content Marketing Platform ranks #7 in Marketing Resource Management.
Reviews across Optimizely's portfolio grew 333.3% quarter-over-quarter.
Optimizely's 8 products span 22 categories on G2.
Mid-Market is the largest segment among reviewers, at 46.0%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Optimizely's products.

Page views and citations · Optimizely

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Microsoft

Wingify

Google

Adobe

Sitecore

Losing to

Based on reviewers of other products who said they switched from Optimizely.

Wingify

Amplitude

Webtrends Optimize

Umbraco

Webflow

Key stats

+333.3%

Mid-Market

1994

1,689

New York

Adoption by company size

Segment	Share of reviews
Small Business	22.0%
Mid-Market	46.0%
Enterprise	32.0%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	6	4.6
2025 Q1	89	4.4
2025 Q2	50	4.3
2025 Q3	1	4.5
2025 Q4	2	4.3
2026 Q1	2	3.8
2026 Q2	9	4.4
2026 Q3	39	4.4

About Optimizely

Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.