G2 Vendor Directory

Umbraco

#4 in Web Content Management

Odense

1

Products on G2

1,080

Total reviews

4.5

Avg. star rating

  • Umbraco ranks #4 in Web Content Management.
  • Reviews across Umbraco's portfolio declined 2.4% quarter-over-quarter.
  • Umbraco's 1 product span 4 categories on G2.
  • Small Business is the largest segment among reviewers, at 52.1%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Umbraco's products.

Page views and citations · Umbraco

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Sitecore

32 switched
2

WordPress Foundation

24 switched
3

Kentico

20 switched
4

Automattic Inc.

13 switched
5

Microsoft

11 switched

Losing to

Based on reviewers of other products who said they switched from Umbraco.

1

Sanity.io

5 switched
2

Sitecore

5 switched
3

Kentico

4 switched
4

HubSpot

3 switched
5

uSkinned

3 switched

Key stats

-2.4%

#4

4

Small Business

2005

187

Odense

Adoption by company size

SegmentShare of reviews
Small Business52.1%
Mid-Market35.2%
Enterprise12.7%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4134.3
2025 Q174.7
2025 Q2774.6
2025 Q335.0
2025 Q4814.4
2026 Q1284.6
2026 Q2424.7
2026 Q3414.2