Microsoft Entra ID
Reviews
Star rating
Rank in Cloud Directory Services
Pros and cons
Pros
- Ease of Use
- Security
- Single Sign-On
- Integrations
- Identity Management
- Easy Integrations
Cons
- Complexity
- Expensive
- Complex Administration
- Complex Configuration
- Difficult Learning
- Complex Usability
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 22.9% |
| Mid-Market | 39.8% |
| Enterprise | 37.2% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 3 | 4.8 |
| 2025 Q1 | 2 | 2.0 |
| 2025 Q2 | 3 | 4.8 |
| 2025 Q3 | 6 | 4.8 |
| 2025 Q4 | 3 | 5.0 |
| 2026 Q1 | 100 | 4.6 |
| 2026 Q2 | 19 | 4.3 |
| 2026 Q3 | 4 | 4.0 |
Satisfaction ratings
What reviewers say
Streamlined access and Authentication
“I like its easy user management, strong security features, and smooth integration with Microsoft 365. It makes managing access and authentication simple and convenient.”
Strong Identity Management with Seamless Microsoft Integration
“What I like most about Microsoft Entra ID is how straightforward it makes centralized identity and access management. It cuts down on the administrative effort required to manage users and devices across the organization. It has a seemless UI and lot of integrated tools for adm”
Streamlined Access with Robust IAM and SSO Capabilities
“I like using Microsoft Entra ID for managing all users and resources for access, authorization, and authentication. It really helps with centralized login and security management for users and apps. I also appreciate how IAM and SSO interact with Azure and third-party apps, which”