G2 Vendor Directory

illumin

#4 in Demand Side Platform (DSP)

Toronto, CA

1

Products on G2

157

Total reviews

4.3

Avg. star rating

  • illumin ranks #4 in Demand Side Platform (DSP).
  • Reviews across illumin's portfolio grew 37.5% quarter-over-quarter.
  • illumin's 1 product span 6 categories on G2.
  • Small Business is the largest segment among reviewers, at 60.7%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across illumin's products.

Page views and citations · illumin

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Google

7 switched
2

StackAdapt

7 switched
3

Infillion

4 switched
4

Adform

2 switched
5

Roku

2 switched

Losing to

Based on reviewers of other products who said they switched from illumin.

1

Basis Technologies

1 switched
2

Quantcast

1 switched
3

StackAdapt

1 switched
4

Basis

1 switched

Key stats

+37.5%

#4

6

Small Business

2009

236

Toronto, CA

Adoption by company size

SegmentShare of reviews
Small Business60.7%
Mid-Market30.0%
Enterprise9.3%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q424.5
2025 Q1204.5
2025 Q284.3
2025 Q324.8
2025 Q424.5
2026 Q1184.3
2026 Q2164.5
2026 Q3223.8